We recommend removing contacts who have marked emails as spam because it is a clear indicator that they no longer want to receive these types of emails.Ĭontinuing to email users who have unsubscribed is a CAN-SPAM violation with penalties in the thousands of dollars. Likewise, even verified subscribers may report emails as spam instead of clicking on an unsubscribe link. If many people unsubscribe even after list clean-up, review the email contents to ensure they are relevant and not spammy. Most email marketing tools will automatically remove unsubscribes but reviewing the feedback is essential. Remove Bounces, Spam, and UnsubscribesĪfter every campaign, remove addresses that have unsubscribed or bounced. Including email list cleaning tasks in campaign set-up and performance reviews is essential to ensure campaigns are delivered to the recipients. It takes ongoing work to support list hygiene. Setting up a schedule to maintain email list hygiene is crucial to preserving IP reputation. Remove contacts from the list who do not respond or opt-out from future communications. Only sending emails to people who have opted in increases the likelihood they will engage with future emails. This gives users the opportunity to resubscribe to the mailing list and reengage with the brand. In this case, running an opt-in or re-engagement campaign is a good idea. Sometimes, the origins of an email list may be unknown. In addition, never send to a list purchased from a third party, as that violates the CAN-SPAM Act and can lead to massive financial penalties. It’s essential to confirm that the list was not collected in a way that violates those terms. The CAN-SPAM Act regulates how marketers can use email to communicate with prospects. If marketing communications are planned, ensure the contacts have explicitly agreed to receive marketing messages.
Sending unsolicited emails is an excellent way to be marked as spam. Review Email Permissionsīefore sending a campaign, review how the email list was collected.
CLEAN EMAIL LISTS VERIFICATION
If working with a large email list that hasn’t been contacted in a while, it may be worthwhile to use a paid tool to run these verification checks and remove bad email addresses. Also, check for and correct common misspellings and typos, for example, “” vs. Sending to many inactive addresses may cause the server to be flagged as spam. Spammers often purchase lists that contain a high proportion of inactive emails. Removing these addresses before warming up a new mail server is essential. Most mailing lists contain old email addresses that are no longer active. Remove Inactive or Incorrect Email Addresses To successfully warm up a new IP, it is essential to differentiate sending patterns from spammers as much as possible. often scrape these addresses off websites and send them unsolicited emails.We don’t recommend sending emails to addresses that are groups or aliases that support a specific business function.
CLEAN EMAIL LISTS HOW TO
Here are our tips for cleaning up email lists: How to Clean up Old Email Lists 1. It also prevents emails from being marked as spam because all recipients have agreed to receive email communications. Good email list hygiene contributes to good email deliverability and engagement. This article explains the basics of email list hygiene and how to clean up email lists.Įmail list hygiene involves removing ineligible contacts from lists and adding new addresses with proper permissions and consent.
Sending to clean email lists helps build a positive IP reputation and will improve email deliverability over time. One critical step of the warm up is sending small batches of messages to email contacts that are likely to open and click on the content. When sending emails from a new server and IP address, we always stress the importance of warming up the server to prevent emails from being flagged as spam.
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